A sports bar in Portland, Oregon that has gained a lot of interest around the country due to it is market being geared towards women is possibly going to spread around the nation because of the interest. The bar, aptly named the Sports Bra, has become a huge success with women traveling specifically to grab a drink and watch a game in a crowd of other women. The bar does not only let in women, but it is the first of its kind to focus on women customers, highlighting women in sports and women as fans of sports. The Sports Bra opened up just around two years ago in Portland, and now after two great years with lots of support, they are looking at expanding and becoming a franchise.

The founder, Jenny Nguyen, said that the success of the bar has seemingly happened at “light speed.”

Originally, Nguyen opened The Sports Bra for her friends and her to be able to gather and watch women’s sports in a safe space. She wanted to “give female athletes their flowers.” Now, she has become a national phenomenon as women flock to visit the bar when in the city. Looking to grow as a brand means opening up to others around the country, which has led Nguyen to plan to become a franchise. She has said that she is very open to who she will work with and how they will do it. Currently, the plan allows for people who already have a space and those who merely have a business plan to become potential partners of The Sports Bra brand. Her only important caveat: the potential franchise owner must share the core values that The Sports Bra represents.

Many have already contacted Nguyen to establish a franchise.

One woman, Jackie Reau, a CEO of a media and marketing agency, wants to open a franchise in Cincinnati. She herself was a lacrosse player and loves the fact that the bar not only focuses on women’s sports but celebrates it too. Additionally, the brand shows love to the women athletes who deserve it the most. Often female athletes are seen as lesser than male competitors, even though they are objectively better than many of the men. One such example is Serena Williams who often is merely identified as the greatest female tennis player, when stats show she actually qualifies as the greatest tennis player overall. Williams’ husband, Alexis Ohanian, the co-founder of Reddit, is even one of the leading funders of the expansion of The Sports Bra.